Program News

WHDC hosts Strategic Communications & Marketing workshop for local community leaders

November 7, 2017

West Harlem Development Corporation and Columbia’s School for Professional Studies was pleased to host a number of WHDC’s grantees and prospective organizations in the nonprofit sector for their second session in the Excellence in Nonprofit Management Workshop Series.
The topic for the second workshop was on Strategic Communication and Messaging, and was held at Columbia University’s Low Library on Tuesday, November 14th.
There was a growing number of executive directors, staff, and board members who attended and engaged in conversation, breakout sessions and Q&A on how to better serve their constituents and project their mission to the community.
Workshop Highlights Included:
  • Successes and failures in nonprofit work
  • Interactive learning and reflection about your unique leadership challenges
  • Group exercises
Key Questions Asked:
  • Why does development of strategic messaging save you time, help you forge partnerships, and raise money more effectively?
  • How can board members use strategic communications to advance fundraising and strengthen relationships with community stakeholders who are essential to creating real change in our communities?
  • What are the key elements of external messaging, versus generic language used for grant writing?
Take a look at the inspiring CNN Money article featured on our Workshop Leader, Gloria Johnson-Cusack.